Search Engine Optimization… another tactical and carefully placed marketing utility to make your website more efficient. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are terms put to use as web standards began to take shape. The web is an interesting place, where the companies and individuals who work inside the internet space define what the web and internet are. Much like anything else, when the internet began, it was a free-for-all fight. Who ever had the largest pull could turn developers and designers to work in a certain way.
SEO and SEM are the same way, all beginning from search. When websites like AOL, Lycos, Excite, Netscape, MSN, Altavista, and Yahoo were all competing as the highest traffic websites in the world, they began to grow outwards and focus on providing functionality as well. Many of those search companies got distracted by finding people the right information, while they drew their traffic to offer services such as movie listings, news, email, and many other portals. This would keep the traffic they were getting to constantly come back, a simple concept.
It wasn’t until Google, who came in and grew complex solutions that truly and effectively found information related by keywords. The combination of the HTML 4.1 specification laid ground-work, while Google added their own rules to what today is search. Google is 84% of the global search market share and the gold standard as to what websites should follow when implementing SEO and SEM. And what better source to learn from, than the search site with 84% world-wide market share in search, Google.
SEO and SEM evolved from the companies that control search, and that is Google. While Google continue to refine and create better search, Yahoo, Bing, and Baidu simply try to imitate.
SEO / SEM (Search Engine Optimization / Search Engine Marketing) are two ways to 1. Optimize your current content and 2. Create new content that will drive traffic to your website.
Search Engine Optimization is a method of ensuring that all your content can properly be crawled and that all key search terms are highlighted to the design of the content authors. The simple tactic is to follow Google’s rules, they are 84% of the total search market share, and ensure that the majority of Yahoo and Bing rules are also applied in simple HTML format. These include making sure proper tags are attached to HTML elements, that specific key words are problerly tagged and highlited and that there are proper associations with the data that Google searches for while crawling. Optimizing current content can drastically highlight a website in Google search.
Search Enging Marketing is the act of creating content in order to build links and references back to your original content for people to find through the methods of standard searching. Marketing is most recognized as setting up a blog and posting in order to tunnel traffic to your website. When users find relevant information for content that they are looking for “at the moment,” from blog posts, users will typically discover and roam the blog website, then find their way to your actual intended website, if they like the content and find it relevant and valid. Marketing can also be done in forms of Forum posts and email.