Samsung Attacks iPhone 5 with New Advertisement

Samsung ad

Apple announced the new iphone 5 this week to record sales meanwhile Samsung’s latest marketing campaign is scheduled to respond to Apple’s announcement with a new comparison advertisement. The ad compares some of the hardware specs and features between the new iPhone 5 and Samsung’s most popular Galaxy S III (GS3) model.

I’m not personally aware of many of the features found in the GS3 as described in the ad, so I’ve spent some time researching each one they listed so I may understand what separates Samsung’s flagship phone from Apple’s iPhone 5 besides the most obvious wider screen found on the GS3.

Since Samsung decided these are the features worth mentioning in their campaign, I’m going to compare and rate them in comparison to Apple’s equivalent. Should Samsung purposely exclude Apple’s counterpart to their feature, I will include this in my description as well.

Disclaimer: It should be known though, Samsung’s comparison is extremely inaccurate and its obvious as an iPhone power user who is aware of previous, new and rumored features coming soon to point them out. When something like this ad is created, it’s easy to purposely exclude tentpole features from competitor’s devices and substitute them with your own while core iPhone features such as airplay, airprint, mirroring, facetime, imessage and so much more go missing. There’s really no purpose to the ad other than to reveal to the world how Samsung represents their image while blatantly sharing inaccurate information about others.

Galaxy S III vs iPhone 5

  • 4.8″ screen – How big is too big? GS3 has an extremely long and wide reach with its 4.8″ screen and being so large it’s only natural that extra room enables a bigger battery, right? Therefore longer stand by, longer talking and longer watching times is all a given. Although Samsung was able to make their phone taller and wider from their previous model, which Apple says is easy to do and everyone is doing it, Samsung actually made their GS3 thicker  (8.6 mm), which is ever so slightly, but certainly not thinner and heavier (4.7 oz) in the process. Where was the innovation there? Meanwhile, iPhone 5 screen is now 4″ in height (previously 3.5″ since the original 2007 model), it’s actually 18% thinner (7.6mm), 20% lighter (3.95 oz), 2x faster than their previous model and no battery life was sacrificed! So, for a new iPhone that is bigger and smaller at the same time, that’s extremely innovative. Therefore, I’d give the first point to Apple for their innovation effort even though the GS3 screen is larger. Also, the iPhone 5 is officially the thinnest 4G LTE smart phone in the world. Note: the OPPO Finder (video) phone (6.65mm thin) is not a 4G smartphone.
  • 4G LTE – Verizon, the leading LTE provider in the US, had only 140 markets supporting 4G LTE in 2011 and by the end of 2012 Verizon will have 400 markets supporting 4G LTE. This is a growth of 185%. As a result, Apple chose to stride into the 4G LTE market with this year’s iPhone 5 rather than rush it to market last year when the technology was only available to niche markets and there didn’t exist a single 4G LTE chip solution to meet Apple’s size and power requirements. Fortunately, Apple’s design restraint is now supported this year by Qualcomm’s new single chip design and Apple was able to design their iPhone 5 even thinner and lighter to meet their performance goals. Meanwhile, Samsung’s GS3 includes two chips for both CDMA and LTE since they operate under a quad-core processor requiring their phone to be larger in size and a hungry battery to be consumed by all that power. This would probably be a good guess as to one of the core reasons why Samsung built their GS3 phone to be so large rather than design it to fit comfortable in one hand (video). Point goes to Apple for taking advantage of new innovation.
  • HD Super AMOLED Display. Apple’s retina display offers 326 pixels per inch while Samsung’s AMOLED display offers 306 pixels per inch. Point goes to Apple.
  • 1280 x 720 HD resolution. There’s no denying GS3 has a larger screen than the iPhone 5 therefore it’s a given based on all the reasons stated above. So, by default, the point goes to Samsung based on the technicality.
  • Up to 790 hours standby time. Again, larger battery, so another obnoxious point goes to Samsung based on the technicality.
  • Up to 11.4 hours talk time. The increase in talk time is again a result of the larger battery, because of the larger screen. Sure, another obnoxious point to Samsung.
  • Full HD 1080p video recording. Both phones offer HD recording. I’ll just mark this as tie, but the lens on the iPhone 4s/5 camera is far superior than the SG3.
  • 4.7 oz weight. As noted above, the iPhone 5 is 20% lighter than the iPhone 4s and at 3.9 oz the iPhone is lighter than GS3 at 4.7 oz. Point goes to Apple.
  • 2 GB Ram. You can never have enough ram and for a phone to have 2GB of ram when it’s relatively standard to only have 1GB of ram with today’s phones. I’m at least satisfied the iPhone 5 will finally have 1GB of ram (previously 512mb) since memory management in the iPhone has been getting pretty long in the tooth. Seriously, with just a few browser tabs open and having them constantly auto refresh on me is one of the biggest pains of the iPhone. So, even though Apple has caught up in this category, I have to give Samsung the point for doubling the ram.
  • S Voice. This is no substitute to Apple’s siri. Point to Apple.
  • 16 or 32 fixed + up to 64GB microSD storage. Point goes to Samsung. That’s a nice perk to have removable storage.
  • Android 4.0 OS. Android 4.1 OS (Jelly Bean) is far superior to last year’s Android 4.0 OS (Ice Cream Sandwhich). Have you seen the power of Google Now? Until then Apple gets the point for its iOS 6.
  • Standard micro USB plug. Point goes to Samsung. The new iPhone lighting connector doesn’t provide any new functionality or convenience to the iOS user. Apple did say it would not have been able to achieve its smaller depth form factor, but as a result customers are out a lot of cash to buy new cables and adaptors.
  • NFC. Apple’s equivalent is Passbook. I’d say at the very least this a tie.
  • Smart Stay. Relatively interesting feature. Point to Samsung.
  • S-Beam. On the iphone, download third party app bump. Tied point.
  • ShareShot. New iOS 6 feature called Shared Photo Stream will suffice just fine. Tied point.
  • Group Cast. Download the third party iOS app mobile presenter. Tied point.
  • Direct Call. Nice little feature on the GS3. Point to Samsung.
  • Smart Alert. There’s an iPhone text message notification setting that supports a similar feature. Tied point.
  • Tilt to Zoom: Simply pinch to zoom on an iPhone. Point is a tie.
  • Palm Swipe Capture. Press home/power button at same time. What’s interesting is although neither feature is naturally intuitive to the user, this features requires the user to enable it on the GS3. Point goes to apple for not having to enable it.
  • Palm Touch Mute Pause. On the iphone, hold volumn down button for 1 second. Point is tied.
  • Picture in Picture. Not sure what this is? No point.
  • Turn Over to Mute. On the iphone, press volume button to mute. Point is tie
  • Shake to Update. iPhone users can shake their iPhone to change a song. Lets just call this a tie.
  • Removable Battery. For $25, the iPhone battery can be replaced. I personally can do mine in about 15 minutes. Most definitely a tie.

Score totals:
Samsung: 20
Apple: 19

Honestly, I tied anything that Apple could do or similar to what Samsung promoted based on this advertisement alone. Obviously, both sides offer dozens of additional features to compare that was most likely not included in Samsung’s ad simply for a lack of space or embarrassment, meanwhile a few of the features Samsung compared but included no comparison have actual Apple counter parts as I somewhat described above. The rule is, like any company’s advertisement, they are created to be biased towards its own maker therefore you should never trust a comparison from the company that makes their product.

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